Ascend Tecnologia
A complete brand identity redesign for a home and business automation company, marking its transition from “Fixin” to Ascend Tecnologia.
The Challenge
A new name, a new identity
Ascend Tecnologia is a home and business automation company. The creation of a new visual identity came after the decision to change the business name, which was previously called “Fixin”. The rebrand needed to:
- Reflect the company's evolution and growth ambitions
- Communicate professionalism in the technology sector
- Create a modern, memorable visual presence
- Differentiate from competitors in the automation market
- Maintain consistency across all brand touchpoints
The Solution
Complete brand identity
I crafted a comprehensive visual identity that captures the essence of Ascend Tecnologia — a brand that rises, innovates, and transforms spaces through technology.
Logo Design
A modern, clean logo that reflects the company's focus on technology and innovation in home and business automation.
Brand Guidelines
Comprehensive brand guide covering typography, color palette, logo usage, and visual language for consistent application.
Visual Identity System
Complete visual identity including business cards, letterheads, and digital assets for a cohesive brand presence.
Brand Presentation
A detailed brand presentation showcasing the new identity and the strategic thinking behind the rebrand from Fixin to Ascend Tecnologia.
Showcase
Brand in detail
In Motion
Brand in motion
Tools